Overview
Canada Malting Co. (CMC), established in 1902, is the largest malt provider in Canada and part of a global network that ranks among the top four malt producers worldwide. With a century of heritage and a vital role in brewing and distilling, CMC needed a refreshed website that honored its legacy while positioning the brand as modern, innovative, and approachable.
My Role
As a front-end web developer on this project, I was responsible for bringing the new brand identity to life online. Working closely with designers, strategists, and the client team, I translated visual concepts and content requirements into a responsive, performant, and accessible website.
Challenges
- Balancing heritage with modernization: The new site needed to respect the brand's history while presenting a forward-looking digital presence.
- Showcasing complex information clearly: The malt-making process, product types, and company history all needed to be presented in an engaging yet digestible way.
- Ensuring performance and accessibility: As a resource for global brewers and distillers, the site needed to be fast, mobile-friendly, and accessible across devices and browsers.
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Process & Solutions
- Responsive Development: Built a mobile-first layout that adapts seamlessly across screen sizes, ensuring usability for farmers in rural areas as well as international brewers.
- Component-based Front End: Developed reusable UI components for content blocks, product showcases, and photography features, ensuring consistency across the site and making it easier to scale.
- Optimized Media: Implemented strategies for compressing and lazy-loading custom photography to balance visual impact with fast load times.
- Accessibility Standards: Structured semantic HTML and ARIA attributes to improve screen reader support and meet WCAG guidelines.
- CMS Integration: Integrated the front end with the chosen content management system, enabling the client to easily update product information and company news.
Results
- Delivered a website that communicates CMC's heritage and forward-thinking vision.
- Improved mobile performance and accessibility for a wide range of users.
- Created a scalable front-end foundation that supports future updates and content growth.
